Pricing, terms and licencing
SharpSpring’s price point is a fraction of HubSpot’s and includes 10-100 times the number of contacts, depending on the HubSpot plan selected. It’s clear from the features below how SharpSpring competes strongly against HubSpot.
 Agency |
 Enterprise |
Pro |
|
| Features | Comparable | ||
| Terms | Monthly | Annual, paid up front | |
| Review (Trust Radius) | 8.5/10 | 8.2/10 | |
| Pricing | |||
|---|---|---|---|
| One-off cost per client* | £139 | £25,350 | £9,500 |
| Monthly cost per client | £500 | £2,400 | £800 |
| Licencing | |||
| Included contacts | 100,000 | 10,000 | 1000 |
| Additional contacts cost per month | £2/1,000 | £7/1,000 | £38/1,000 |
| Emails included per month | 25,000 | 100,000 | 10,000 |
Comparable email features, slight edge to HubSpot Enterprise
Email marketing is at the core of all marketing automation platforms. Both vendors excel in this area by offering features that help businesses use email as an effective campaign tool. HubSpot and SharpSpring both offer render testing, but SharpSpring charges a small fee. A/B testing is not available in HubSpot Pro.
| Agency |
Enterprise |
Pro |
|
| Total | 9/10 | 10/10 | 9/10 |
| Drag-and-drop designer |  |
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| WYSIWYG interface | |
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| Dynamic content | |
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| Responsive templates | |
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| After-the-click tracking | |
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| Render testing |  |
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| A/B testing | |
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| RSS email syndication | |
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Note: £ = available for additional charge.
Feature parity in automation capabilities
SharpSpring and HubSpot match up nicely here, both offering a number of core marketing automation capabilities. These features allow marketers to target leads with personalised content based on their interests and actions and where they are in the buying process.
| Agency |
Enterprise |
Pro |
|
| Total | 11/11 | 11/11 | 11/11 |
| Visual workflow builder | |
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| Unlimited workflows and tasks | |
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| Triggers and filters | |
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| Branching workflows | |
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| Time-based automations | |
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| Advanced lead scoring | |
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| Personas | |
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| Dynamic lists | |
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| Advanced segmentation | |
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| Dynamic website content | |
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Major functions compare, SharpSpring offers more flexibility
SharpSpring allows users to dynamically update forms and customise how they look using CSS – all without the need for IT or vendor tech support. SharpSpring’s WebEx connection makes video conferences easy, further emphasizing the platform’s flexibility.
| Agency |
Enterprise |
Pro |
|
| Total | 12/12 | 9/12 | 9/12 |
| Drag-and-drop form builder | |
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| Dynamic forms | |
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| Use CSS to match your site | |
Requires tech support | |
| Customised fields | |
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| Auto-complete | |
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| Progressive profiling | |
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| Form analytics | |
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| Third-party forms supported | |
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| Third-party post-back | |
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| GoToWebinar connected | |
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| WebEx connected | |
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SharpSpring goes deeper with key partnership
Through its partnership with ZoomInfo, SharpSpring provides additional information on anonymous site visitors. This includes names, titles, and contact details of prospects working in the areas most relevant to your and your clients’ business.
| Agency |
Enterprise |
Pro |
|
| Total | 6/6 | 5/6 | 5/6 |
| Identify anonymous site visitors | |
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| Contact info from anonymous visitors (ZoomInfo) | |
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| Track behavior history of known leads | |
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| Timeline of lead interaction | |
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| Daily email of site visitors | |
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| Important page visit tracking | |
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SharpSpring’s funnels win big here
SharpSpring offers pre-built and customizable funnels — a series of up to seven landing pages that work together to convert visitors into leads. SharpSpring and HubSpot Enterprise offer the ability to add dynamic web content using any CMS. HubSpot Pro requires you to use the HubSpot CMS in order to target visitors with dynamic web content.
| Agency |
Enterprise |
Pro |
|
| Total | 7/7 | 6/7 | 6/7 |
| Point-and-click editor | |
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| WYSIWYG interface | |
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| Dynamic content | |
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| Library of responsive templates | |
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| Optimize for mobile | |
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| Build single landing pages | |
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| Build landing page funnels | |
Two powerful blogging tools, slight edge to HubSpot
Blogging tools assist with top-of-the-funnel marketing and lead acquisition efforts. HubSpot offers SEO recommendations on keywords to assist with content optimization. However, HubSpot Pro is more limited in that it requires you to use HubSpot’s CMS to incorporate dynamic blog content.
| Agency |
Enterprise |
Pro |
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| Total | 7/8 | 8/8 | 8/8 |
| Point-and-click editor | |
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| WYSIWYG interface | |
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| Dynamic content | |
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| Library of responsive templates | |
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| RSS email syndication | |
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| Advance post scheduling | |
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| Social sharing widget | |
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| Blog SEO recommendations | |
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Note: £ = available for additional charge.
Edge to SharpSpring in social features
All three offer social media profiling and the ability for the sales team to interact with leads through social channels, and all three can track social media conversions/ROI. SharpSpring takes it to the next level by including social activity in the Life of the Lead and allowing users to create automation rules based on that activity.
| Agency |
Enterprise |
Pro |
|
| Total | 8/8 | 6/8 | 6/8 |
| Social – CRM integration | |
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| Social profiling | |
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| Social listening/monitoring | |
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| Social publishing | |
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| Social media conversions | |
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| Content Calendar | |
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| Automation Rules Based on Social Activity | |
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| Social Activity History in Life of the Lead | |
Similarity in sales-focused features, slight edge to SharpSpring
Providing a free CRM that’s optional (i.e., we play nice with other CRMs) is something that sets both SharpSpring and HubSpot apart from competitors. HubSpot falls short by charging additional fees for some aspects of reporting.
| Agency |
Enterprise |
Pro |
|
| Total | 6/6 | 5/6 | 5/6 |
| Custom notifications | |
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| Report scheduling | |
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| Built-in CRM | |
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| Advanced lead scoring | |
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| Salesforce integration | |
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| Shopping cart integration | |
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Note: £ = available for additional charge.
Edge to SharpSpring for more compatibility
Both offer an open API and other ways to connect their platforms to third-party solutions. SharpSpring goes further in being vendor agnostic by offering universal CMS compatibility. HubSpot requires use of its CMS for full functionality and charges customers more to use it.
| Agency |
Enterprise |
Pro |
|
| Total | 7/7 | 6/7 | 6/7 |
| CMS compatibility | |
Must use HubSpot CMS for full functionality. $50-$200/mo. fee |
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| Open API | |
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| Zapier integration (CRMs and other platforms) | |
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| PieSync integration | |
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| Multiple device tracking | |
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| Third-party/Native form compatibility | |
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| Native Salesforce integration | |
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