Sharpspring vs. Hubspot

Prices, features and terms comparison

SharpSpring vs. Hubspot – Marketing Automation
3rd October 2018 Merci Visual

Pricing, terms and licencing

SharpSpring’s price point is a fraction of HubSpot’s and includes 10-100 times the number of contacts, depending on the HubSpot plan selected. It’s clear from the features below how SharpSpring competes strongly against HubSpot.

SharpSpringAgency HubSpot EnterpriseEnterprise HubSpot ProPro
Features Comparable
Terms Monthly Annual, paid up front
Review (Trust Radius) 8.5/10 8.2/10
Pricing
One-off cost per client* £139 £25,350 £9,500
Monthly cost per client £500 £2,400 £800
Licencing
Included contacts 100,000 10,000 1000
Additional contacts cost per month £2/1,000 £7/1,000 £38/1,000
Emails included per month 25,000 100,000 10,000

*The next client to purchase marketing automation services can avoid paying this one-off cost. This is strictly for the next client, please contact us for more information. – Updated: 27th Sep 2018

Email Features

Comparable email features, slight edge to HubSpot Enterprise

Email marketing is at the core of all marketing automation platforms. Both vendors excel in this area by offering features that help businesses use email as an effective campaign tool. HubSpot and SharpSpring both offer render testing, but SharpSpring charges a small fee. A/B testing is not available in HubSpot Pro.

SharpSpringAgency HubSpot EnterpriseEnterprise HubSpot ProPro
Total 9/10 10/10 9/10
Drag-and-drop designer
WYSIWYG interface
Dynamic content
Responsive templates
After-the-click tracking
Render testing
A/B testing
RSS email syndication

Note: £ = available for additional charge.

Automation Features

Feature parity in automation capabilities

SharpSpring and HubSpot match up nicely here, both offering a number of core marketing automation capabilities. These features allow marketers to target leads with personalised content based on their interests and actions and where they are in the buying process.

SharpSpringAgency HubSpot EnterpriseEnterprise HubSpot ProPro
Total 11/11 11/11 11/11
Visual workflow builder
Unlimited workflows and tasks
Triggers and filters
Branching workflows
Time-based automations
Advanced lead scoring
Personas
Dynamic lists
Advanced segmentation
Dynamic website content
Form Features

Major functions compare, SharpSpring offers more flexibility

SharpSpring allows users to dynamically update forms and customise how they look using CSS – all without the need for IT or vendor tech support. SharpSpring’s WebEx connection makes video conferences easy, further emphasizing the platform’s flexibility.

SharpSpringAgency HubSpot EnterpriseEnterprise HubSpot ProPro
Total 12/12 9/12 9/12
Drag-and-drop form builder
Dynamic forms
Use CSS to match your site Requires tech support
Customised fields
Auto-complete
Progressive profiling
Form analytics
Third-party forms supported
Third-party post-back
GoToWebinar connected  
WebEx connected
Contact Tracking

SharpSpring goes deeper with key partnership

Through its partnership with ZoomInfo, SharpSpring provides additional information on anonymous site visitors. This includes names, titles, and contact details of prospects working in the areas most relevant to your and your clients’ business.

SharpSpringAgency HubSpot EnterpriseEnterprise HubSpot ProPro
Total 6/6 5/6 5/6
Identify anonymous site visitors
Contact info from anonymous visitors (ZoomInfo)
Track behavior history of known leads
Timeline of lead interaction
Daily email of site visitors
Important page visit tracking
Landing Page Designer

SharpSpring’s funnels win big here

SharpSpring offers pre-built and customizable funnels — a series of up to seven landing pages that work together to convert visitors into leads. SharpSpring and HubSpot Enterprise offer the ability to add dynamic web content using any CMS. HubSpot Pro requires you to use the HubSpot CMS in order to target visitors with dynamic web content.

SharpSpringAgency HubSpot EnterpriseEnterprise HubSpot ProPro
Total 7/7 6/7 6/7
Point-and-click editor
WYSIWYG interface
Dynamic content
Library of responsive templates
Optimize for mobile
Build single landing pages
Build landing page funnels
Blog Builder

Two powerful blogging tools, slight edge to HubSpot

Blogging tools assist with top-of-the-funnel marketing and lead acquisition efforts. HubSpot offers SEO recommendations on keywords to assist with content optimization. However, HubSpot Pro is more limited in that it requires you to use HubSpot’s CMS to incorporate dynamic blog content.

SharpSpringAgency HubSpot EnterpriseEnterprise HubSpot ProPro
Total 7/8 8/8 8/8
Point-and-click editor
WYSIWYG interface
Dynamic content
Library of responsive templates
RSS email syndication
Advance post scheduling
Social sharing widget
Blog SEO recommendations

Note: £ = available for additional charge.

Social Media Features

Edge to SharpSpring in social features

All three offer social media profiling and the ability for the sales team to interact with leads through social channels, and all three can track social media conversions/ROI. SharpSpring takes it to the next level by including social activity in the Life of the Lead and allowing users to create automation rules based on that activity.

SharpSpringAgency HubSpot EnterpriseEnterprise HubSpot ProPro
Total 8/8 6/8 6/8
Social – CRM integration
Social profiling
Social listening/monitoring
Social publishing
Social media conversions
Content Calendar
Automation Rules Based on Social Activity
Social Activity History in Life of the Lead
Sales Focused Features

Similarity in sales-focused features, slight edge to SharpSpring

Providing a free CRM that’s optional (i.e., we play nice with other CRMs) is something that sets both SharpSpring and HubSpot apart from competitors. HubSpot falls short by charging additional fees for some aspects of reporting.

SharpSpringAgency HubSpot EnterpriseEnterprise HubSpot ProPro
Total 6/6 5/6 5/6
Custom notifications
Report scheduling
Built-in CRM
Advanced lead scoring
Salesforce integration
Shopping cart integration

Note: £ = available for additional charge.

Platform Features

Edge to SharpSpring for more compatibility

Both offer an open API and other ways to connect their platforms to third-party solutions. SharpSpring goes further in being vendor agnostic by offering universal CMS compatibility. HubSpot requires use of its CMS for full functionality and charges customers more to use it.

SharpSpringAgency HubSpot EnterpriseEnterprise HubSpot ProPro
Total 7/7 6/7 6/7
CMS compatibility Must use HubSpot CMS for full
functionality. $50-$200/mo. fee
Open API
Zapier integration (CRMs and other platforms)
PieSync integration
Multiple device tracking
Third-party/Native form compatibility
Native Salesforce integration
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