In 2000, Pat M. Tenore , designer and big surf amateur, starts with the support of surfer Conan Hayes in creating clothes. The Californian brand , surprises and is distinguished by its strong interest in contemporary art and graphic designs…
In the heart of Parisian department stores, the Caumartin Citadium has been a major point of fashion, music and events. 60,000 visitors per week including 20,000 every Saturday Citadium is a perfect location to discover the brand. RVCA , already present in the department store , is launching for the first time a pop-up store to showcase its style, its universe. 25m2 area at the ground floor of the store will be dedicated to new collections for summer 2015 .
Visitors will be immersed for 20 days in the RVCA universe and will discover the Californian ” urban lifestyle ” created by the iconic brand .