RVCA – Pop up store

RVCA – Pop up store
29th April 2015 Merci Visual

In 2000, Pat M. Tenore , designer and big surf amateur, starts with the support of surfer Conan Hayes in creating clothes. The Californian brand , surprises and is distinguished by its strong interest in contemporary art and graphic designs…

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POP-UP STORE


In the heart of Parisian department stores, the Caumartin Citadium has been a major point of fashion, music and events. 60,000 visitors per week including 20,000 every Saturday Citadium is a perfect location to discover the brand. RVCA , already present in the department store , is launching for the first time a pop-up store to showcase its style, its universe. 25m2 area at the ground floor of the store will be dedicated to new collections for summer 2015 .

Visitors will be immersed for 20 days in the RVCA universe and will discover the Californian ” urban lifestyle ” created by the iconic brand .

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