Performance outdoor clothing at its best
Photography • Film • Animation
The brief: To help Musto’s target equestrian audience to better understand the benefits of investing in technical clothing..
The solution: Merci Visual created a suite of assets to visually and graphically explain the clear benefits of Musto’s carefully tailored range of technical clothing, in particular the benefits of adopting a versatile three-layered system of bespoke outerwear.
Stylised photography and video show Musto’s range of technical equestrian clothing in use, with videos providing technical information through the use of layered graphics and tethered annotations, which add an extra layer of essential user information.