Les Arcs

Your playground, your rules

Claiming the unique character
of les Arcs

A key point of our collaboration with Les Arcs, the new positioning developed by Merci aims to strengthen the resort’s position as a pioneer and being playful.

Starting point of the new dynamics of Les Arcs, the brand promise commits the station alongside its customers to play, discover and share their experience of the mountain. Backed by a strong operational ( Ready! Catch the Panda ) the resort reaffirms its pioneer position.

THE CLAIM


To welcome ski and moutains enthousiasts at the heart of the Arcadian community. To offer a foretaste of Les Arcs experience (offbeat and playful) and give desire to discover its full scale playground

OUR POSITIONNING


«Your playground, your rules» Les Arcs is an area of freedom where one lives his own experience as he wishes.

OBJECTIVES


1/ Develop notoriety
2 / Establish Les Arcs positionning and get the resort talked about based on an original concept
3/ Spark off interest
4/ Increase website visits

OUR ANSWER


A new cross media brand strategy :
A new visual identity / A new claim
A series of photoshoots / A new website
A media plan
A 360° experiential film linked to a unique and offbeat on line game.

Hours of creation

Lines of codes

Combined areas of expertise

Players

Interested in learning more?

GET IN TOUCH
X
X
X
X