A delicious brand repositioning
Brand strategy • Web development • Visual content • Stills photography • Video production • Point of sale • Packaging • Offline marketing
The brief: Jacot asked Merci to reposition its brand in the Swiss market, looking at their full range of marketing and sales activity, with the ultimate goal of improving both Swiss and international sales.
The solution: Merci worked closely with Jacot to really understand the brand’s personality and passion for what it does, and translate this passion into a successful brand strategy. We developed a responsive new website for the brand, with a complete overhaul of the user experience and interface, making it easy and clear for the customer to explore the product range and complete online purchases. In addition, we produced a visual campaign for the brand, including both stills photography and film, plus a full product-based visual campaign, too.
Merci also created an offline strategy for Jacot, including point of sale, in store decoration, merchandising and packaging.