Autumn Winter Collection 2017

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Photography • Film • Social media • Brand strategy



The brief: Aigle required a high-end visual content and production team – experienced in lifestyle, fashion and campaign photography – to work with it on strategy, production and delivery of its seasonal ranges all year round.

The solution: Merci has worked closely with Aigle for multiple seasons to deliver full creative and production services at the highest level. Our in-house creative directors, producers, photography and video teams deliver a complete service; from strategy to location scouting, casting to full production services, photography, video and drone. Plus, post-production editing, retouching, grading and delivery of high-end assets including stills, video, social media loops, cinemagraphs and a whole range of bespoke social media assets.

This high-end approach and attention to detail means Aigle is able to not only align itself with its core competitors in the fashion industry, but also to engage with audiences across a wider range of digital channels.

Brand Strategy

Bespoke brand strategy and social media assets.

Video production

From story writing, drone footage and filming to casting and production.

Stills photography

Visual assets and photography stills for the whole clothing range.

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