Optique Sergent, a key player in the business of selling glasses online asked Merci to put in place its digital strategy.
PIONNERING DIGITAL EXPERIENCE FOR AN ON-LINE SHOP
It revolves around three key points:
– Develop a new digital identity and create a new customer relationship
– Increase visibility and brand influence through a strategy of Inbound Marketing
– Deploy very qualitative and targeted e-mailings.
A strategy that has enabled the brand to unveil its new face and create a new attachment to its universe. Premise of a new era in online sales… revolution approaching. Wait and See !