Milk is not only a style designer for 0 to 18 years old, but also an experimental lab for developing and testing new and innovative retail concepts.
ACCOMPANYING THE BIRTH OF A FRESH BRAND
Milk is a style designer opening in Bourg-Saint-Maurice . Milk gave carte blanche to Merci to propose a new and offbeat approach for a shopping experience.
More than a shop , Milk becomes a retail concept and offers a different shopping experience : a contest called ” milk invaders ” allowed us, a month before the opening of the shop, to arouse the curiosity of the inhabitants. It also set up a leitmotif : Milk pay special attention to its customers.
Merci has put a global strategy in place for this project :
– A teaser
– A visual identity
– A differentiating strategy
– The development of a managinf softwear
– A loyalty program