MARKETING AUTOMATION

TARGET CUSTOMERS WITH PERSONALISED RELEVANT CONTACT, NOT CONSTANT CONTACT

What is marketing automation?

Marketing automation software allows businesses to manage their email, social, website and marketing analytics, from a single platform. With our cloud-based platform, it’s never been easier to drive engagement through multiple channels with the help of marketing automation.

Your business can excel at lead nurturing and increase conversions with the help of personalised emails, landing pages and sales notifications. It’s suitable for any sized business, B2C and B2B.

Marketing Automation Timeline of Lead on Ipad

MARKETING AUTOMATION PRICE

Our offer for you

As an agency partner of SharpSpring, we offer a fully managed marketing automation software package. Our technical team will configure the installation of the initial code into your website and setup email domain verification for DKIM approval. Plus, we can personalise the system for your business by creating Sales and Marketing team profiles.

*£500 is the licence fee only. Additional develop are charged per hour. This excludes the one-off setup costs.

1

Analyse & Strategy

The first step is to analyse your current campaigns and investigate how to interact with your systems. We’ll deliver your first automation scenario that utilises marketing automation software.

2

Initial Setup

Our technical team will configure and install the initial code, setup the domain and email for sending using DKIM verification code, then personalise the system for your business. Then we’ll connect or migrate your CRM and start your initial workflows.

3

Run with automation

This is where real automation starts. Launch your campaign and analyse the results live. And the cherry on the cake, our team is available to develop more complex workflows and create amazing content, as well as provide support. Workflows can be as simple as a notification, or as complex as a dynamic email trigger.

GREAT VALUE

90% better value than 7 years ago

Marketing automation tools that previously costed £10-15,000/month, now cost as little as £500. 

For businesses with large audiences, the monthly price can increase. Why not enter your information below to accurately calculate your overage costs.

Calculate your overage costs here

We can calculate your monthly costs by taking into consideration your monthly website page impressions, monthly email sends and total contacts. These are additional costs on top of the licence fee.

Your business may not even reach the threshold for overage, but let’s see.


THE BIG THREE

When it comes to marketing automation software, there’s three questions you should consider; What are the contract terms? Who will manage the software? What’s the licence fee?

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Contract terms

SharpSpring is the only platform to offer monthly contract terms. You should be able to cancel at any point if you don’t feel like the platform is the right fit for your business.

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Management

Marketing automation requires a dedicated person to manage the platform. We offer expert management services to help setup automation workflows, segmentation rules and more.

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Licence fees

Our monthly licence fee is guaranteed to be cheaper than end-user prices. In addition to this, you get the backing of an experienced SharpSpring agency partner for support.

INCREASE YOUR KNOWLEDGE

It’s an advanced tool with unlimited expansion, but marketing automation is really just another piece of software you’ll be using one day.

THINGS TO CONSIDER

Choosing a marketing automation tool

If you’ve done some research, you’ll know there’s several platforms on the market. Choosing the right platform can be difficult since all of them vary in price, features offered and contract flexibility.

Here’s 5 most important questions you should be asking when choosing a marketing automation platform.

Are the key features you need included?

Don’t pay more for features you aren’t going to use. Know what you really need, and make sure the platform you select delivers on those. We’ve highlighted the key features of Sharpring below, but if you require more in-depth information, contact us and let’s talk about marketing automation for your business.

How long is the contract?

Ask if you have to sign a quarterly, annual or other long-term contract. You should be able to cancel at any point if you don’t feel like the platform is the right fit for your business. We offer a monthly contract, like most things these days it seems.

Is it an open or closed marketing automation platform?

An open system allows you to use any CRM, content management system, blogging tool, landing page builder, forms builder, etc. Be wary of a closed system – it can cost you more in the long run, especially if you decide to leave. In an example, the hotel and hospitality industry require an open platform to connect their booking CRM, with marketing automation CRM.

What are the payment terms?

You shouldn’t have to take out a mortgage to get started. Some vendors require full payment upfront – tying up valuable marketing dollars that could otherwise be spent on execution. Look for a provider that offers month-to-month billing and no long-term contract.

Should you work with an agency or manage this in-house?

While many platforms are user-friendly, there’s legwork involved in setting up a marketing automation program that produces results. And ongoing efforts are needed to maintain and update your campaigns, add new ones, and produce regular reports. If you can’t allocate someone in-house to lead the charge, consider using a marketing agency that specializes in these services. Ask the marketing automation vendor if they have a network of agency professionals that can help you achieve your goals.

Interactive Demo

Experience the power of email personalisation with our interactive demo.

Simply enter your name and email address, then check your inbox.

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Marketing Automation Platform Comparison

Compared to other top marketing automation tools, Sharpspring is the only software platform to offer Monthly contract terms.

Our offering has all the same features as an end-user, with unlimited users and a fraction of the cost. In addition to this, using an agency partner like us gives you 100,000 contacts with each licence.

Compare the different platforms prices and features below.

Compare prices

MARKETING AUTOMATION PRICE COMPARISON

The chart below displays our offering price of various marketing automation platforms and their end-user price. To view our agency prices for SharpSpring vs Hubspot, click here.

The estimated prices below are based on a medium sized business, with 20,000 contacts in their CRM, and an average growth of 2000 contacts per year.

SharpSpring HubSpot Marketo Act-On Salesforce Pardot InfusionSoft
Annual Cost £8,270 £23,394 £24,394 £21,585 £20,328 £5,720
UpFront Commitment* £2,060 £27,135 £27,859 £23,125 £20,328 £8,029
Contract Terms Monthly Annual, Paid Upfront Annual, Paid Quarterly Annual, Paid Upfront Annual, Paid Monthly Annual, Paid Monthly
Trust Radius 8.5 of 10 8.1 of 10 8.2 of 10 7.3 of 10 7.3 of 10 6.2 of 10
3rd-Party CRM Integration Available Available Available Available Available Not Available
CRM Included Free Free Not Available Not Available Additional Charge Free
Monthly Licence £674 £1,848 £1,848 £1,540 £1,540 £461
Monthly Overage Costs** £15 £92 £185 £259 £154 £15
Rate for Additional Contacts £2 per 1k £7 per 1k £15 per 1k £21 per 1k £70 per 10k £7 per 1k
Phone Support Free Free Free Limited Additional Fee Price Varies
Included Users Unlimited Unlimited Unlimited 6 Marketing, 100 Sales Unlimited 10
Additional Users NA NA NA Varies NA Varies
Onboarding/Training Fees £1,386 £3,850 Not required £1,540 Not required £2,309

*Upfront commitment includes onboarding fee + the total license fee vendor requires at signing.

**Overage is calculated at the number of contacts, emails and page impressions over the package offering. As a medium business, we’ve estimated an annual growth of 2000 (overage). This overage particular excludes email and page impressions overage.

Compare features

COMPARE MARKETING AUTOMATION FEATURES

You need a platform with comprehensive features that are powerful enough to get the job done. The table represents each platforms features user-interface, execution and efficiently to operate as a percentage

SharpSpring HubSpot Marketo Act-On Salesforce Pardot InfusionSoft
Agency Features
100%
70%
30%
15%
30%
N/A
Email Features
100%
100%
100%
100%
85%
75%
Automation Features
100%
100%
100%
90%
80%
80%
Form Features
90%
85%
100%
100%
100%
80%
Contact Tracking
100%
85%
100%
100%
80%
85%
Landing Page Builder
100%
85%
100%
90%
85%
80%
Blog Builder
100%
100%
0%
0%
0%
0%
Social Media Features
100%
100%
100%
100%
30%
30%
Sales Focused Features
100%
100%
75%
75%
80%
75%
Integrations
100%
80%
100%
85%
70%
65%
CRM Included Yes Yes No No No Yes
Support
100%
60%
60%
75%
80%
15%

FEATURES WE OFFER

Our system is packed with a full list of features to help nurture your leads, build dynamic emails and increase conversions.

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Email personalisation

Put an end to “email blasts” and start conversations that lead to conversions using behavioural-based email automation.

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Dynamic forms

Fields autocomplete for known visitors to improve conversion and can even map from 3rd-party and native forms.

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Automation workflows

Build automation tasks with branching logic, combine tasks with action groups that lead to conversions.

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Visitor identification

Receive a daily list of the hottest leads right to your inbox, configure the important pages and triggers automation workflows.

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Smart CRM and synced mail

Schedule one-to-one personalised follow up emails from your sales team, and generate opportunities when specific triggers are met.

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Blogging

Make your blog dynamic and engage your blog visitors and subscribers with content designed just for them with custom fields.

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Landing pages

Drive more conversions with dynamic web content that changes based on visitors’ interests, attributes and website activity.

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Advanced analytics

Accurate and powerful metrics for your campaign reporting. Connect your Google Adwords to track paid campaigns.

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Open API connection

Connect to hundreds of 3rd-party software providers and sync external databases to maximise your marketing scale.

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Sales notifications

Send notifications to any user when specific criteria or actions are completed on your website and push that conversion.

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Audience segmentation

As customers navigate your website and complete forms, we can easily segment them into lists to target personalised content.

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Social media management

Get a comprehensive look at all of your planned content – social activity, scheduled emails and blog posts in the Content Calendar.

EMAIL MARKETING

What is Email Marketing?

Email marketing is an effective digital strategy of sending emails to lists and leads. With email marketing, a business can excel at lead nurturing and build relationships with their prospective customers.

Email marketing increases conversions

Customers spend 138% more on products if they’re marketed by an email that contains an offer. Do you think social media does better? It doesn’t. In fact, the average order value of an email campaign is at least three times higher than that of social media.

Personalise emails with dynamic content

Email marketing is all about building relationships with your audience. With dynamic content, you can increase the click rate of your campaigns as leads receive content relevant to their interests. The subject line, text and images of your emails can all be personalised – this can increase open rate engagement by 30%.

Why use marketing automation for email marketing?

With behavioral-based email tracking, your sales team have the tools to analyse the visitors activity and tailor future campaigns around this data. Marketing automation is the only tool which sends notifications to your sales team as leads complete specific workflows and read specific web pages.

Free email marketing trial

We’re offering a free trial to use our smart CRM, which gives you full-access to all marketing automation features. Try out dynamic content and define a different subject line for every persona of your audience.

Consider the following: A photographic company sends a monthly newsletter to their list of 15,000 contacts, outlining their latest offers and new products. The primary section in the email includes the latest Sony software update. For the majority of the list, this image may work effectively. However, for those who’s main photographic system is Canon,  this can be a contributor to an open-and-close scenario for the email. By swapping out an alternative section when the leads “Brand” equals “Canon”, engagement with the content can increase.

Forms

Using forms on website ensures that you are delivering relevant content to a prospect, as well as gauging commitment and help confirm the validity of interest. You must ensure that you are providing value to prospects with the content you create, or your content marketing strategy will fall short.

If leads are submitting forms, but you do not know where or why, you may be missing out on engagement. By understanding where form traffic is coming from, you can focus on creating or bolstering content surrounding those areas.

For example: If a Contact Us form is getting the highest engagement, then consider a nurture campaign that sends relevant content about who you are, the services you provide, or any other relevant information.

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