Interactive shoppable video
‘Hotspots’ are the interactive elements in the video. They appear in strategic places during the film. If the viewer chooses to click on one of them then this triggers an action, such as a pop up window opening to show your product. These hotspots can be added to anything and be placed anywhere in your video! However, the viewer can still enjoy the film without having their experience interrupted if they choose not to interact.
With the addition of an iframe inside a hotspot, it’s now easier than ever to direct viewers straight to your shop, without ever actually having to leave the video. Once the iframe is closed, the viewer can then continue to watch the film. Of course, if you did want to direct viewers to your store in a separate pop out window, this could also be done.
Check out our latest shoppable film example
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