5 lead nurturing forms to increase conversions
Forms are the premier way to convert an anonymous web visitor into a known lead. You probably have a ‘Contact Us’ form enabled on your website, but there are many other unique ways of implementing forms to support your lead nurturing strategy.
When maximising your content strategy, you can limit what content a lead can access by gating the larger content—or even all content—behind a form submission.
This is a great way to validate qualified leads and confirm that your content is valuable to your targeted demographic. In marketing terms, this is an exchange of value; consumer data in return for exclusive downloadable content.
Create a basic email-only form to allow leads to subscribe to blog content. Link multiple form submissions together in a list and enable RSS emails to automate content delivery to these subscribers. The data gathered from subscriber forms can be implemented strategically into email campaigns to deliver news on your latest products, services and promotions. However this must be stated clearly with a checkbox in compliance with GDPR.
Include a date/time picker custom field on a form to allow leads to request or schedule a specific time to speak with a member of your team. Use the custom field in conjunction with time-based workflows to automate follow-ups unique to the requested date.
Whether you are offering a free assessment, discounted consultation hours, or a consumer commodity, promotional forms are a great way to have leads submit information to receive the offer. Once the lead is in your funnel, you can follow-up with strategic marketing.
Add a field to your form that includes a self-identification question to allow leads the ability to identify as demographic you are targeting. This will help to improve dynamic messaging.
Frequently asked questions
Q: How can automated communications seem less automated?
A: Setting up a non-business hours task or workflow is a great way to ensure your automated communication seems human. If a lead submits a Contact Us form after business hours, you can send an email—and not a standard autoresponder—indicating the team will respond in the morning.
Q: What is GDPR and why is it important?
A: GDPR (General Data Protection Regulation) are the laws and regulations governing the use of consumer data, this is compulsory by law for any business. We have a detailed overview you can read here.
5 strategic lead nurturing forms that will increase your conversions, all powered by marketing automation tools for your business.
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