3 Business Goals You Can Achieve with Marketing Automation
According to Forrester Research, Inc, companies that effectively implement lead nurturing “generate 50% more sales-ready leads at 33% lower cost”
Inbound marketing is one of the best ways of creating new customer leads from new website visitors. By offering content such as downloadable content or offers in return for customer data, a business will generate new leads quickly. With marketing automation, it’s easier to increase the conversion rates of these inbound customers through the use of workflows, allowing automatic segmentation and lead nurturing.
Example: Inbound marketing automation
- A business sets up a workflow around a particular piece of content, such as a white paper.
- When the customer signs up to an email and downloads the content; the workflow triggers.
- This workflow then filters the lead into a marketing campaign that will automatically follow up the customer with relevant emails.
- These emails will feature further content or offers based on their expressed interests.
- At the same time, any lead that signed up for the email but didn’t download the white paper right away can be automatically filtered into a separate, less aggressive marketing campaigns for long-term nurturing.
By using these automated marketing techniques, a company generating 100 inbound leads per month with conversions of 10 customers could increase to 20 or 30 conversions. Why settle for less when you can have more?
Email marketing has always been on the frontline of successful marketing campaigns. What does this mean for you? It means that the content you’re providing to your leads must be high quality, it needs to stand out from the crowd – this is where our marketing automation takes over.
Our automated marketing platform includes built-in website behaviour tracking, allowing effective drip campaigns to be designated to leads based on their interests, providing only relevant content. Based on a leads activity, page/product browsing, and behaviour, our marketing automation tool can easily nurture a lead until he or she is ready to buy.
The platforms we once used to communicate with our customers have evolved from meetings and phone calls to emails and online marketing. However, one aspect of the communication process has remained unchanged – Email marketing.
The relationship that a business builds with their customer/lead is what makes or breaks a deal. When a lead receives relevant emails from a source they trust, they are more likely to buy again and again.
High-quality visual content
By combining marketing automation with high-quality visual content, we can create an email marketing campaign so perfect, that your leads will feel like the sales team takes the time to personally follow up and communicate new offers.
It doesn’t stop there, our tools even track what happens after the click, allowing your business to have an insight into which pages a lead is visiting and modify workflows accordingly, going so far to set automatic alerts that notify a sales team when high-interest leads are nurtured and ready to purchase. Sales and marketing reporting has never been so easy.
According to InsideSales, if you reach out to a lead within five minutes of a given interaction, your odds of contacting them are 100 times greater than if you call after 30 minutes, and they’re also 21 times more likely to enter the sales cycle.
When it comes to sales teams accountability, time management is key. Following up a lead to close a sale quickly is challenging when sale cycles lengthen to weeks or months, or when there is a high volume of leads to handle.
Our automated marketing services handle these problems perfectly. Automation tools allow automated content to be delivered at the right moment. So when the lead is visiting a pricing page, automated alerts notify the sales team for quick and efficient follow up.
Alternatively, when the customer is at the pricing page, automation may trigger last minute offers or automated emails to further close and convert that lead, eliminating the need for a dedicated sales team.
So now you know
It doesn’t stop there! Marketing automation is more than a set of tools, it’s a way to use consumer data to drive every gear in the marketing and sales machine.
As the digital marketing world is growing, marketing automation has become more vital than ever. For businesses and organisations of any size that want results, accountability, and an excellent platform. We provide all the necessary features and tools to achieve that, and best of all, marketing automation can be customised to fit the needs of any business.
If you’re interested or want to find out more about marketing automation, calculate your monthly costs or read up on the features, click here.
Our easy to read guide to marketing automation can be viewed here – download our marketing automation roadbook.
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Are you looking at Hubspot marketing automation services? If so, check out our SharpSpring comparison guide for prices, features and contract terms first. Don’t get locked into long term contracts, there are other options.
Read our blog on the three business goals you can achieve with our marketing automation – from sales team accountability, personalised emails and more.
As with many industries, marketing automation also has confusing terminology. It’s why we created a guide to help, download it today.
Download our Tour De France inspired Marketing Automation Road Book, designed to help you understand personalised marketing in an easy-to-digest format.
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